Kevin Daum – Principal
Kevin Daum is an award-winning and bestselling author and marketer. He is the national columnist for Smart Business Magazine, and an Inc. 500 entrepreneur whose sales and marketing techniques resulted in more than $1 billion in sales and two Amazon #1 best sellers. Drawing on his background in theatre and business, Kevin is a compelling speaker who has engaged and inspired audiences around the globe.
Kevin has authored several books, including the Amazon #1 Best Sellers ROAR! Get Heard in the Sales and Marketing Jungle (Wiley), and Green$ense For the Home: Rating the Real Payoff on 50 Green Home Projects (Taunton), which was the 2011 winner of the American Society of Journalists and Author’s (ASJA) Outstanding Book Award. He also penned the best selling Building Your Own Home For Dummies (Wiley), and What the Banks Won’t Tell You (Grady Parsons), Kevin shares his expertise to help individuals communicate effectively to reach their goals in business and life.
Kevin has built multiple businesses, including Stratford Financial Services, an Inc. 500 company; Mystery is Served, an entertainment company; and most recently TAE International, which helps companies provide their customers The Awesome Experience by mastering compelling messaging, intentional marketing and memorable delivery.
Kevin consults to numerous companies and non-profit organizations and speaks regularly in the areas of customer experience, creativity, strategy, and execution. He also coaches executives on book development and thought leadership, as his most recent book proposals went from concept to contract in a few short months with major trade publishers.
Marketing and sales is a special form of theatre. Drawing upon a degree in theatre arts and involvement in more than 150 theatre productions, Kevin is changing the way corporations look at the arts as a training ground for business and entrepreneurship. As head of business development for Americans For the Arts’ Creativity Connection, he facilitated unique arts-based-learning programs for Fortune 500 companies. Kevin has been instrumental in the development of interdisciplinary arts and entrepreneurship curriculum at Baylor University, and he has published several articles on marketing and the managerial relationship between the arts and entrepreneurship.
Kevin is a graduate of the MIT Entrepreneurial Executive Leadership program and a longtime member of the Entrepreneur’s Organization, where he has held several board positions. Kevin has designed, produced, and led award-winning executive training programs and events for C-level executives and entrepreneurs on four continents. The Entrepreneur’s Organization has bestowed the Global Learning Award on Kevin’s events 3 times, most recently in 2011. Previously Kevin was named one of the 40 people under 40 to watch in the San Francisco Bay Area by AmCities Publications and in 2006 was named Distinguished Alum of the Year by his alma mater, Humboldt State University.
Kevin can be reached at Kevin@TAEInternational.com.