Our ApproachCompelling MessagingIntentional MarketingMemorable Delivery

Book Your Biz
Kevin’s last three books went from concept to contract with major publishers in a few short months. Learn how to navigate the book process and create millions in ROI for your business like Kevin has.

It's Time
To Book Your Biz!

The Quest For The Jewish Super Bowl Ring

Our Approach

How We Help You Grow

No one likes mediocrity. Long-term growth of a customer base is dependent on giving your customers an experience that satisfies their requirements, is pleasant, and which ultimately exceeds their expectations. We define The Awesome Experience as the convergence of Need, Entertainment and The Unexpected. Achieving The Awesome Experience isn’t easy but pursuing it is certainly worthwhile. To do this consistently, companies must master three components — Compelling Messaging, Intentional Marketing, and Memorable Delivery.

As independent consultants we bring 3 key elements required for companies to move forward with effective sales process design and marketing efficiency.

An Efficient Methodology
When restructuring your sales and marketing, it’s tough to reinvent the wheel or create a whole new process. We have spent years refining a proven method to quickly, fully design and implement an effective, integrated sales and marketing program that garners the full buy-in of your management and your teams.

Expert Resources for Execution
A growing company can’t simply stop sales and marketing for months and focus time and energy on retooling and retraining. We bring trained experts who can do the heavy lifting alongside your current process efecting a smooth transition from old procedures into a new streamlined, integrated process -- without disrupting the customer experience.

Your people need to use fresh eyes, ears and thinking unencumbered by politics, history and emotions when looking to reshape and integrate your crucial sales and marketing programs. We bring decades of experience that you can trust to objectively investigate, assess, facilitate and apply sales and marketing programs designed to meet the needs and goals of management, staff and your customers.

Learn more about our Founders.

For any company, change can seem scary and daunting. Recognizing those issues, at TAE International we pursue The Awesome Experience using engaging, creative methods to achieve your goals with complete buy in, positive outlook and minimal disruption. Our five-stage process is designed to set a path with realistic expectations for fulfilling your sales and marketing needs.

The five stages are Diagnostics, Deconstruction, Design, Distillation, and Deployment
Click on the boxes below to learn more.

Pursuing the Awesome Experience



We learn everything we can about your business and the way you currently approach sales and marketing. We listen to your people and your customers. We have developed over 100 questions for your management, staff and customers, where the answers will give us – and you -- a full picture of how your strategy, your product and your customers interact.

Back to Top



We work with your existing sales and marketing teams to assess and analyze the methods they currently use. We determine what exists by design and what is being done by default. We help to remove the emotional barriers and attachments that may have locked bad systems in place or repressed good opportunities over time.

Back to Top



With solid information and a clean slate, we now help you make choices and design each and every aspect of the sales process. Every detail and variable will be discussed and we will guide you in making decisions about how the potential customer will be approached and treated at each stage to help them complete the buying experience.

Back to Top



Once the sales process design is complete, a company needs to execute that process in a scalable manner. With today’s limited budgets, expansion of sales actions requires efficiency. That means concentrating efforts with effective tools allowing for growth beyond your sales force’s available time. For this we apply powerful, creative, marketing tools and techniques. We will help you harness internal creativity to make the most of your personnel and your marketing dollars to hit every possible touch point in your newly designed sales process.

Back to Top



With an integrated sales and marketing program clearly spelled out, we will help you execute every aspect, from assistance in communications with your existing marketing partners, to providing you new, more appropriate partners, and even to providing sales training to make your people more effective in executing the design. We will also give you tools to assess performance and tune up the process for maximum output and market changes.

Back to Top


No one can guarantee that every interaction will result in The Awesome Experience, but without careful steps driven by intent, the odds of making it happen are greatly reduced.

Contact us today to find out how TAE International can increase your company growth through sales and marketing efficiency.


How do you know when an experience was awesome?

Easy, you remember it for years to come with a smile on your face. It’s distinguished in your mind as something out of the ordinary, something worth sharing with friends, family and coworkers. It may be something as big and unique as an event you attended or as simple and everyday as a customer service interaction that was above and beyond any other. Large or small, the experience has a significantly positive impact on your day, your year or even your life.

Regardless of who we are dealing with in our personal and business encounters, we all prefer our interactions to be positive and uplifting. Even the most mundane encounter has the potential to be an awesome experience. Here is a quick guide to understanding what makes for a Good, Great and Awesome experience.

A good experience is when you meet one's need through trust and resolution.

A good experience becomes

a great experience when you add entertainment through engagement and joy.

A great experience becomes

The Awesome Experience when you add the unexpected through surprise and relevance.

Awesome experiences rarely happen by accident. Creating The Awesome Experience requires forethought, creativity, planning and execution. Management, employees and customers are all people and given the choice, they want to have fun, and enjoy every moment possible. No one wants to have a mediocre experience.

While it’s true that The Awesome Experience is near impossible to achieve in every customer encounter, without addressing and mastering Compelling Messaging, Intentional Marketing and Memorable Delivery in your customer experience process it will almost never occur. The specific steps for Compelling Messaging taught in ROAR represent a good start.


© 2009 TAE International